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Small Business Advice

As a small business, you are not alone in seeking success. Running your business can be difficult at times, but there are a number of resources available to you. Our magazine provides small business advice in the articles we post. The stories are relevant, newsworthy and specified to business professionals. We also offer small business advice in the specific resources we endorse. Below are three practices that can help you to grow sales in your small business.

Direct Mail

Direct mail consists of marketing material sent to your prospective customers. This can be in the form of postcards, fliers, coupons, brochures or any other mailer you see fit. While personal “snail mail” may seem to be a thing of the past, it can still help you to grow your business and increase sales.

Click here to discover some of our favorite direct mail marketing outlets.

Email Marketing

In the new digital age, email has become a primary form of communication for many people. In order to meet your prospective customers where they are at—the computer—it is important to develop digital campaigns that include email marketing. These messages can be specified to your particular audience, updates to your active customers or general to all sales leads.

Click here to discover some of our favorite email marketing outlets.

Sales Leads

Sales leads are a necessity for direct mail, email and all other marketing efforts. In order to grow your business, you must reach out to potential new customers. Sales leads can be gathered from tradeshows, through word of mouth and from sales lead search engines or companies. It is important that this information is current, accurate and relevant to your business. In most cases, quality sales leads are more important that the quantity you have.

Click here to discover some of our favorite sales lead providers.