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4 Ways to Come Up with Brilliant Ideas When the Pressure’s On By Michael Levin

National Ideas Month Shines a Light on Creativity Here’s an intriguing idea from New York Times best-selling author and writing coach Michael Levin,: “Creativity is a muscle; use it or lose it.” Levin, whose new “Books Are My Babies” YouTube channel ( offers 160-plus free tutorials for writers, says anyone can grow their creativity, just like any other muscle. “I define creativity as ‘the ability to develop great ideas while under pressure,’ ” he says. “Pressure creates diamonds, so why shouldn’t it also create great ideas?” But sometimes, pressure paralyzesRead More